Word 01 · Global word · same everywhere
Minus a Thousand Aura
Saturday morning, under-14s football. All week, Mark has heard his son talk about “aura”. He assumes it’s the energy thing from his yoga class. So before kick-off, he walks to the touchline in his cycling shorts, closes his eyes and opens his arms to the team.
The line
“Feel my aura, boys! I’m sending you all my aura!”
What he meantI’m sending you good energy for the match.
What they heardAura is your cool factor. A dad in cycling shorts “sending” his: minus a thousand, for him and for his son.
Heard in
USA & UK+1000 aura. He scored without even looking.
FranceSame word. A show-off is “aura farming”.
SpainSame word. Running joke: the opposite of aura is “Laura”.
ItalySame word. You lose aura points when you trip in public.
Can parents say it?Only about yourself, after a disaster. “I just lost a thousand aura” after dropping the lasagne: accepted. Sending your aura to the team: minus ten thousand. Forever.